WARNING! -
Do NOT Waste A Penny On Marketing Until You've Read This...
"Who
Else Wants To Explode
Their
Profits Beyond Belief By Using A
Simple
Postcard Marketing Strategy
That Is Proven To Succeed Everytime?"
~
A Low Cost, High Impact, Small Business Marketing Weapon!
A couple of months ago the season for political campaigns were in full
swing. The television and radio airwaves were full of political ads. I
picked up the paper and there were even more ads. And it seemed that every
billboard on the road was being rented by a political candidate.
One day I went to pick up my mail and got a huge postcard. It was from
one of the local candidates. It almost read like a special report it was
so large. Needless to say, it got my attention and I ended up voting for
the gal. But it was amazing that big media like television, radio,
newspapers, and billboards couldn’t sell me on a candidate.
But a humble (albeit oversized) postcard did the job. It was the
postcard that had the ability to deliver the candidate’s marketing
message in a way that convinced me to vote for her. That’s the power of
postcards.
Let me tell you why I like postcards so much.
1. Postcards are a low cost way to get your message out. In
fact, standard sized postcards are 38% cheaper than using regular sized
letters.
2. They keep your mailing list clean. One of the benefits of
using first class postage for a regular size postcard is that it will be
mailed back to the sender if it has a bad address, which helps you update
your list.
3. Postcards can have a high impact. Because letters are
enclosed in an envelope the consumer gets a chance to decide whether to
open the envelope or just throw it away. Many people will just throw the
letter away without opening it. However, with postcards, there’s no
envelope to hide the message. It’s almost impossible to throw the
postcard away without looking at its message.
4. Postcards are simple to create and send. With postcards there
are no assembling, collating, stuffing, licking envelopes etc. The hardest
part of sending a postcard is putting on the stamp. And there are services
that will even do that for you. But if you decide you want it done for you
go to AmazingMail.com and they’ll do it all for you. Even the postal
service will do it for you. Go to USPS.com.
Here are four tips to make your postcard marketing campaign successful.
1. Keep Your Message Very Brief
Only use your postcard for lead generation. Don’t try to explain all the
details just give some teaser information to get your reader to take the
next step, which might be going to your website or calling your office or
a toll free recorded message.
2. Design Your Postcard in an editorial format.
I’m not a big fan of four color postcards. I’d rather use all the
space I can on the postcard to give the reader an irresistible urge to
take the next step. The best way to do this is to make the postcard look
like it came from a personal friend. But make sure you use a compelling
headline. That will be the most important part of your entire postcard.
When I want to send them to a website I show a picture of my website and
if I want to send them to a phone number I make the phone number as big as
I can.
3. Don’t spend a lot of money on printing.
For almost all my postcards I use an 8 ½ by 11’, 110lb fluorescent
yellow cardstock and I simply print four postcards to a sheet by cutting
the cardstock into quarters. I use my own little laser printer. Its that
simple.
4. Make Sure You Send Your Postcard to a Good List of Qualified
Prospects
Remember, no matter what type of mailing you’re doing, it’s
usually the list that will determine its success. Any in house list will
outperform a rented list and if you’re wanting to use a rented list make
sure you use a list broker to help you.
Postcards make sense for most any small business and using these
postcard marketing tips you won’t go wrong.
If you'd like to learn more about David Frey and How You Can Put Postcard
Marketing to work for you immediately,... Click here!
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